Saturday, September 3, 2011

Expect Insights, Dialogue and Networking at EyeForTravel's Travel Distribution Summit, North America

When asked my opinion of EyeForTravel's Travel Distribution Summit (TDS) North America, typically my response is 140 characters of positive feedback following the close of the conference. With just a few weeks until the 2011 conference, however, the significant positive impact TDS has had on my travel industry career compels me to share more than a tweet about the value of attending EyeForTravel's TDS 2011. (For conference information, visit:

As both a past speaker and attendee, I find EyeForTravel's TDS an excellent forum for hearing industry leaders and experts analyze and discuss travel industry changes and trends. This year's conference theme, "Anticipate, Adapt, and Thrive in A Rapidly Challenging Online Arena," underlines the challenges and opportunities travel professionals currently face in understanding and optimizing new distribution tools, such as mobile, social media, location-based services, and flash sales. In particular, the conference is a good forum for learning about the strategies of first-movers and the resourcefulness of smaller players. Often, innovative start-ups debut at the conference, providing a much appreciated alternative perspective on the travel sector.

Consistently valuable is TDS's dynamic audience of peers, partners, and competitors who actively engage in the dialogue. From the hotel ballroom and meeting rooms to remote locations connected via Twitter, attendees highlight key remarks, discuss points of interest and concern, ask questions, and share their experiences. Although it is challenging to simultaneously follow all of the conversation threads, both offline and online, the reward is a high-degree of interaction and intellectual stimulation. Follow the Twitter hashtag #eftamerica for this year's conference conversation.

The interaction continues during the networking breaks built into the conference agenda. Whether it is a short introduction to a potential partner or lunch with a competitor, the networking at TDS is among the best in the travel industry. Fellow attendees tend to be very approachable and receptive to discussing ideas and exchanging contact information for future follow-up.

In fact, it is the post-conference interaction that continuously reinforces the benefit of attending TDS. Without a doubt, the professional connections made at TDS keep me at the top of my game. Throughout the year, I call on a cadre of experts whose voices I can distinguish from the noise and whose opinions I can access whether via traditional media and publications or through interactive channels, particularly social media. Having identified and met this community of experts at TDS, I have become part of the community and regularly engage with it, online and offline. Relationships that began as brief, industry interactions have flourished and resulted in a dynamic network of expertise that I can call upon or to whom I can reciprocate with my knowledge and insights.

I look forward to EyeForTravel's Travel Distribution Summit this September 19-20, 2011 at The Mandalay Bay in Las Vegas, knowing that it will expand not only my knowledge and understanding of industry trends and strategies for success, but also my network of travel professionals who stimulate, challenge, and support me.

Monday, August 24, 2009

Marketing with Twitter

Travel is one of the leading industries to leverage social media for business success. In its article, "Marketing with Twitter," Travel Agent Magazine identifies and reveals the social media strategies of some of the most influential travel companies. Highlighted in its coverage is Pleasant Holidays' use of Twitter to communicate time-sensitive travel deals. In addition to generating measurable incremental revenue through Twitter and Facebook, Pleasant Holidays effectively uses social media to:
  • Attain media coverage (USA Today Travel, NY Times, LA Times, etc.)
  • Establish new business partnerships
  • Position the brand as both B2B- and B2C-friendly
  • Demonstrate expertise in travel and social media
  • Interact directly with customers and travel agent partners and adapt to instantaneous feedback, and
  • Network with social media and travel industry leaders and innovators.
Follow me on Twitter @TravelSocial to learn more about Pleasant Holidays' social media success or to become part of my social media network.

Thursday, July 2, 2009

Roseanne Landay Speaking at EyeforTravel Travel Distribution Summit Sept. 16-17, 2009

Roseanne Landay, Director of Strategy and Business Development for Pleasant Holidays, will be speaking at EyeforTravel's Travel Distribution Summit North America in Chicago, September 16-17, 2009. Landay will present her insights as the head of Pleasant Holidays' social media strategy as well as participate on the panel "How Can You Deploy Social Media to Improve Distribution." Other panelists include Scott Hyden, President STA Travel, Anil Aggarwal, CEO, MileStone Internet marketing and Virginia Suliman, VP Web Design and Development, Hilton Hotels Corporation. Other summit speakers include: Susan Black, President, Susan Black Consulting; Jeff Davidoff, CMO, Orbitz; Matthew Crummack, SVP Lodging, Expedia; Ted Souder, Head of Travel - Central Region, Google, and other distinguished travel industry leaders. EyeforTravel's Travel Distribution Summit North America is an opportunity to learn from the leaders in travel distribution, sales and marketing. It will feature the biggest names in travel distribution and will cover the topics that are vital to business.

Tuesday, April 21, 2009

How To Make It Big In Social Media

In the quickly evolving and growing social media-blogosphere, opportunities for success still exist. Brett Borders of Social Media Rockstar identifies 11 different avenues for achieving recognition, each utilizing different skill sets. Writers, videographers, illustrators, statisticians, public speakers -- select your tool of choice.

Monday, April 20, 2009

Using Twitter: Counting the Ways

In case you missed it the first time, here is a great list of 17 ways that individuals and businesses can use Twitter. Yes, just 17 ways! Branding, feedback, jobs, networking, and friends are just the tip of the iceberg.

Thursday, April 16, 2009

Technologies & Innovations Predicted to Impact Travel

Wondering what to expect in the world of travel and tourism based on new technologies and innovations? Here are the Top 10 Travel Technology Trends for 2009 based on their business value and potential to alter travel. According to Bob Offutt, senior technology analyst and editorial director at PhoCusWright, "These ten technology trends will reshape the way consumers search, shop, and buy travel."

Using Social Media to Create Your Personal Brand

Social networking and social media are useful tools for creating your personal brand. When using social media to reshape your career, it is critical to be consistent across channels, writes Eric Bradlow, co-director of the Wharton Interactive Media Initiative in Advertising Yourself: Building a Personal Brand through Social Networks, from Knowledge@ Wharton