- Attain media coverage (USA Today Travel, NY Times, LA Times, etc.)
- Establish new business partnerships
- Position the brand as both B2B- and B2C-friendly
- Demonstrate expertise in travel and social media
- Interact directly with customers and travel agent partners and adapt to instantaneous feedback, and
- Network with social media and travel industry leaders and innovators.
Monday, August 24, 2009
Travel is one of the leading industries to leverage social media for business success. In its article, "Marketing with Twitter," Travel Agent Magazine identifies and reveals the social media strategies of some of the most influential travel companies. Highlighted in its coverage is Pleasant Holidays' use of Twitter to communicate time-sensitive travel deals. In addition to generating measurable incremental revenue through Twitter and Facebook, Pleasant Holidays effectively uses social media to:
Thursday, July 2, 2009
Roseanne Landay, Director of Strategy and Business Development for Pleasant Holidays, will be speaking at EyeforTravel's Travel Distribution Summit North America in Chicago, September 16-17, 2009. Landay will present her insights as the head of Pleasant Holidays' social media strategy as well as participate on the panel "How Can You Deploy Social Media to Improve Distribution." Other panelists include Scott Hyden, President STA Travel, Anil Aggarwal, CEO, MileStone Internet marketing and Virginia Suliman, VP Web Design and Development, Hilton Hotels Corporation. Other summit speakers include: Susan Black, President, Susan Black Consulting; Jeff Davidoff, CMO, Orbitz; Matthew Crummack, SVP Lodging, Expedia; Ted Souder, Head of Travel - Central Region, Google, and other distinguished travel industry leaders. EyeforTravel's Travel Distribution Summit North America is an opportunity to learn from the leaders in travel distribution, sales and marketing. It will feature the biggest names in travel distribution and will cover the topics that are vital to business.
Tuesday, April 21, 2009
In the quickly evolving and growing social media-blogosphere, opportunities for success still exist. Brett Borders of Social Media Rockstar identifies 11 different avenues for achieving recognition, each utilizing different skill sets. Writers, videographers, illustrators, statisticians, public speakers -- select your tool of choice.
Monday, April 20, 2009
In case you missed it the first time, here is a great list of 17 ways that individuals and businesses can use Twitter. Yes, just 17 ways! Branding, feedback, jobs, networking, and friends are just the tip of the iceberg.
Thursday, April 16, 2009
Wondering what to expect in the world of travel and tourism based on new technologies and innovations? Here are the Top 10 Travel Technology Trends for 2009 based on their business value and potential to alter travel. According to Bob Offutt, senior technology analyst and editorial director at PhoCusWright, "These ten technology trends will reshape the way consumers search, shop, and buy travel."
Social networking and social media are useful tools for creating your personal brand. When using social media to reshape your career, it is critical to be consistent across channels, writes Eric Bradlow, co-director of the Wharton Interactive Media Initiative in Advertising Yourself: Building a Personal Brand through Social Networks, from Knowledge@ Wharton
Want to know what other social media marketers are doing in the social media space to grow their business? According to Michael Stelzner's Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Business, sponsored by the Social Media Success Summit 2009, 88% of marketers say they are using some form of social media to market their business, although 72% say they have been using it for just a few months. The study also covers the following topics:
- The top social media marketing questions marketers want answered
- How much time marketers are investing in social media
- The benefits of social media
- How time invested impacts results
- The top social media tools
- And much more!